Alicia started her career at Toni & Guy, Newport Beach California in 2001. She worked as a color specialist for many years. Alicia continued her career and moved to a charming salon in Corona Del Mar, where she specialized in hair color, Brazilian Blowout, and hair extensions. Then in 2013 her career and life moved in a whole new direction. Alicia moved to NYC! There she had a fresh start and molded herself into a whole new city and lifestyle. Alicia started working at a high end all men's salon for the first time in her career, and she fell in love with this new concept! Alicia is now back in California, and she took a little of NYC with her, this is how MIXX was born.